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Where’s Rey?

January 20, 2016

Oh dear, we’re getting caught up in something again. As you may well know, there is something of a fuss going on about the new Star Wars film and the fact that one of the major characters, a young woman named Rey, is being excluded from some lines of toys. Or at least not being given the prominence of the other characters. It’s like Black Widow being missed out of Avengers lines, but possibly even worse as, while Black Widow was one of half a dozen lead characters, it is probably not a spoiler to say that Rey is the joint lead, along with one other character, and she may well be more important.

Anyway, recently a new Star Wars Monopoly set came out recently including figures for two characters from the original films, a young Luke Skywalker plus Darth Vader, and two from The Force Awakens, Finn and Kylo Ren. All male. None Rey. When I passed this information to Miss B she was outraged and immediately went up to her room, emerging a short while later with a letter.


The original letter.  And a foot or two.

“To Hasbro Gaming. I think the idea for Monopoly Star Wars is brilliant. But you have missed out important characters. Firstly Rey. Rey is the main character. And even if you included her then that is only 1 female character. Leia is important. And what about Padme Amidala? Please give a GOOD reply or I will be complaining heavily.”

So we stuck that in the post.

Today Miss B was delighted to receive a response.  She eagerly opened the envelope and then started growling with annoyance. She had received a pathetic non-response which didn’t even acknowledge her point.

“Thank you for contacting Hasbro UK Ltd.

“We appreciate the opportunity to assist you and hope you and your family will enjoy our products for many years to come.”


You have *got* to be kidding me.  Who thinks this is customer relations?

As you can see from the picture of the reply, Miss B took her frustration out on the poor, defenceless bit of paper, and would probably have flushed it down the toilet if we hadn’t managed to point out that it is probably worth keeping for posterity.

The situation now is that the anger has been channeled into a new letter demanding a different response, which will be winging its way to Hasbro UK tomorrow. I will report back on what comes of this.

Categories: Uncategorized
  1. January 20, 2016 at 9:15 pm

    Miss B is awesome – she has my admiration for taking thoughtful and appropriate action in a situation where she has justifiable reason to be very unhappy. Keep us updated!

    • Rob
      January 20, 2016 at 9:26 pm

      Thanks. Yup, I’m planning to do an update on anything that happens next. I’m hoping that B gets a proper response but resigned to the likelihood that she will get something just like this letter.

  2. January 20, 2016 at 11:41 pm

    Go, Miss B, you rock! (and Hasbro doesn’t)

    • Rob
      January 21, 2016 at 2:38 pm

      Thanks. 🙂 She’s a bit overwhelmed by the number of people cheering her on both here and on Facebook.

  3. BlackOwl
    January 21, 2016 at 8:46 am

    Welp, that’s me never buying anything from Hasbro ever again. Keep fighting the good fight Miss B!

    • Rob
      January 21, 2016 at 2:40 pm

      Thanks. I must admit we’re probably not going to boycott Hasbro, but I think we might be hassling their customer relations people until Miss B is content with their response.

  4. Barnetto
    January 21, 2016 at 11:45 am

    Really shocking response….

    My son was bought the Hasbro Star Wars Monopoly set for his birthday by the parents of a friend who knew he was into boardgames…. I think I may have mentioned this before…. we were quite non-plussed by the figures included at the time (prior to the release of the film!) Quite apart from the lack of any female figures, the quality of the board and cards is quite appalling…

    I’m not sure if this counts as a counter-advantage or not (?!!!), but our local toy shop sells the large Lego figures from the new Star Wars film (as well as earlier iterations). They are all £19.99 or more except for Rey who is only £14.99….

    And she was not only the main character, she was IMO the BEST character in the film….

    • Rob
      January 21, 2016 at 2:43 pm

      I’ve seen the different priced Lego characters — very weird. Though I think there were a couple of others at the lower price too.

      And poor show about the component quality. I guess if you have a big license you can often get away from churning out crap. 😦

  5. Virginia Griffiths
    January 23, 2016 at 8:52 am

    Miss B has a very positive and constructive tone in her letter, something that Hasbro themselves could learn from.

    • Rob
      January 23, 2016 at 4:53 pm

      🙂 We can hope!

  1. February 21, 2016 at 6:53 pm
  2. March 19, 2016 at 10:49 am
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